Our story · Founded 2025 · Chicago

It started with a question nobody could answer.

“What did we actually pay for produce last quarter, and was it fair?” We've spent our careers buying, selling, and moving fresh produce, and in almost every seat we held, that simple question went unanswered. Not from bad faith. The answer was spread across spreadsheets, portals, and a market that moves every day. So we built the company we always wished we'd had.

Why we exist

Built by the industry, for the industry.

We're produce people, working for the people who grow, ship, distribute, and buy it. You stay in charge of your program. We check, we recover, and we look ahead, with transparent data behind every number. Client data never travels upstream, and our pricing is clear, with no hidden fees.

What we stand for

Real dollars

We measure ourselves in money found and costs avoided, not in logins or dashboards.

Show our work

Every savings number comes with the comparison behind it: the contract, the market, and the invoice line. And we only call something live when it is.

Built by operators

Distribution founders, national retail buyers, grower and CPG supply chains, procurement analytics, and food safety. We've sat in the seats we serve.

75+ yrs
combined experience across every seat in the fresh produce supply chain

Operators, not observers.

Founding and running distribution companies. National retail buying and quality control. Grower and CPG supply chains. Procurement analytics for leading food brands. Food safety and compliance.

That mix is why the platform works the way the produce business actually works.

The proof is the work

Seven figures in real dollars, found for our clients so far: contract prices corrected, credits recovered, and savings identified line by line.

$5M+
in savings identified across one distributor group's $142M produce spend
$250K
recovered for a single client
1 in 10
invoices with a pricing error worth correcting

We'd rather show you than tell you.

Bring a month of invoices to the demo, and we'll walk you through what we find.

Schedule a demo