Built by the industry, for the industry

Do you know what your
category actually costs?

Fruition pairs decades of produce experience with a platform that checks every invoice against your contract and the commodity market, follows every credit request to a resolution, and shows where prices are forecasted to head over the next 12 weeks. Clear and transparent numbers, from a partner who understands the category.

What we do

Clear numbers, from market to invoice.

Commodity prices change daily and every contract has its own terms. Fruition checks it all in one place, so your team only works the exceptions.

01 / INVOICES

Every invoice, checked against the contract and price lists.

Line by line, and against the commodity market. Correct lines need nothing from you; errors come to you with the credit request already built.

02 / CREDITS

Every credit request, followed to resolution.

Price differences, short shipments, and missed credits, tracked from the first flag until you receive the credit memo.

FLAGGEDREQUESTEDRESOLVED
03 / KPIS & SCORECARDS

Every vendor, scored from the invoices.

Fill rate, contract compliance, credits, and delivered cost, tracked by vendor and location, so every review starts from a verified baseline.

FILL RATECOMPLIANCEDELIVERED COST
How we work

Advisors, not a sales team.

We're measured by how your program performs. We weigh landed cost as well as FOB, and when we find savings, you keep them.

  1. Understand the business

    Your category goals, customers, and constraints — not just this week's order.

  2. Build the category strategy

    A produce plan shaped by data and expertise, aligned to what you need to win.

  3. Guide the decisions

    Forecasts, alerts, and honest counsel — so you act ahead of the market, not behind it.

  4. Adapt together

    We stay close as conditions shift, refining the strategy season over season.

Why Fruition

Your team stays in charge. We add an experienced group of industry leaders, the data and analytics behind them, and a transparent view of what you pay and why.

$5M+
in savings identified for one distributor group
10–30%
item-level savings in side-by-side commodity analyses
2M+
invoice lines checked, one by one
40+
growing regions watched, 20+ commodities forecast

Forecasting & markets

See where prices are heading.

A 12-week outlook on 20+ commodities, built from USDA prices and weather across 41 growing regions. Every forecast is a range you can plan around, tracked against where the market actually lands.

Live USDA market data is temporarily unavailable. Check back shortly.

Solid: USDA prices to date. Shaded: the likely range. Dashed: our best guess, tracked against where the market lands.

Who we serve

One platform, four vantage points on the same supply chain, which is why our benchmarks hold up. Every client's data stays private and never travels upstream.

Foodservice

Restaurant chains and multi-unit operators: every distributor and every location in one view, with pricing checked and credits followed through.

Retail

Program costs checked against the market, a 12-week view for ad planning, and supplier scorecards built from the invoices.

Distributors

Pricing checked before it goes out, one view across every house, and customer reporting that helps win renewals.

Growers & shippers

Your program pricing compared with the open market, freight benchmarked lane by lane, and a 12-week view to plan against.

Let's take a look at your program together.

A walkthrough built on your commodities, with a first read on where the savings are.

Schedule a demo